It was a really bad time to get laid off. Exhibit houses and digital imaging companies were closing. The trade show industry was in a free fall. For a fleeting moment, I considered a second mortgage to save my employer's company. But that's not where the story begins.
Years ago, one of our horses died unexpectedly and we contacted a carcass disposal company for help. It was a horrific experience. The owner of the company was abrupt and insensitive when I spoke to him on the phone. He insisted upon payment in cash and dispatched a driver who arrived late and removed our horse in an undignified manner. I remember saying, "If someone would just come along and do this right, they'd have a business."
I had a really nice 9 to 5 job. I'd been there eight years and had my whole life planned out, selling trade show displays and exhibit graphics until I was 65. More than a year before the Great Recession began with the bursting of that 8 trillion dollar housing bubble, signs of slipping business confidence triggered cutbacks in capital spending plans.
Advertising budgets tend to be one of the first things cut when times get tough. And as manufacturers witnessed a sharp drop in their incoming orders, massive job loss followed. I got laid off and my back was up against the wall.
Armed with only a cell phone and box of thank you cards, I contacted every equine veterinary practice in the greater San Diego area and confirmed my suspicions. People preferred a compassionate approach to large animal removal and welcomed an alternative to the practice of quartering and rendering.
That led to the start of Thanicare, my pet cremation service. It was one of those rare times when opportunity walks right up and slaps you on the face. We filled a need for horse owners suffering from the loss of their beloved equine companions. Soon revenue from sales replaced commissions from my exhibit industry job and I found myself with a new career.
Today, we serve over 600 families annually. We're on-call 24/7, assisting horse owners and pet parents when it's time to say, "good-bye." And we're looking at ways to calculate and reduce our carbon footprint. By supporting carbon offset projects, we fight global warming and help animals affected by climate change.
I just want to finish by saying that I'm here for you, not only as a resource during this difficult time but also as a friend. I do respond to all phone calls, email, and text messages in a timely manner. Thank you so much for reading. And if you’ve made it this far, I’d love for you to come say hi to me on my facebook page. I’ll definitely respond, and I look forward to meeting you.
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